The transformation of industrial selling: Causes and consequences

Industrial Marketing Management

Volumn 25, Issue 5, 1996, Pages 327-338

  Wotruba, Thomas R ^a  

^a SAN DIEGO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030242216     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/0019-8501(96)00035-1     Document Type: Article

References (46)

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