Conflict between Engineers and Marketers: The Engineer's Perspective

Industrial Marketing Management

Volumn 27, Issue 4, 1998, Pages 279-291

  Shaw, Vivienne ^a   Shaw, Christopher T ^b  

^a UNIVERSITY OF WARWICK   (United Kingdom)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002489843     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(97)00060-6     Document Type: Article

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