Marketing's integration with other departments

Journal of Business Research

Volumn 42, Issue 1, 1998, Pages 53-62

  Kahn, Kenneth B ^a   Mentzer, John T ^b  

^a GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

^b UNIVERSITY OF TENNESSEE AT CHATTANOOGA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002906133     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(97)00068-4     Document Type: Article

References (37)

1. Appley Dee G., Winder Alvin E. An Evolving Definition of Collaboration and Some Implications for the World of Work. The Journal of Applied Behavioral Science. 13:1977;279-291.
2. Carlsson Matts Aspects of the Integration of Technical Functions for Efficient Product Development. R&D Management. 21:1991;55-66. (January).
3. Churchill Gilbert A. Jr. A Paradigm for Developing Better Measures of Marketing Constructs. Journal of Marketing Research. 16:February 1979;64-73.
4. Clark Kim B., Fujimoto Takahiro Product Development Performance. Strategy, Organization, and Management in the World Auto Industry:1991;Harvard Business School Press, Boston, MA.
5. Daft Richard L., Lengel Robert H. Information Richness. A New Approach to Managerial Behavior and Organization Design Research in Organizational Behavior. 6:1984;191-233.
6. Dougherty Deborah J. New Products in Old Organizations. The Myth of the Better Mousetrap in Search of the Beaten Path:1987;Sloan School of Management, Massachusetts Institute of Technology, Boston, MA. Unpublished masters thesis.
7. Galbraith J. Organizational Design. 1977;Addison-Wesley, Reading, MA.
8. Gray Barbara Conditions Facilitating Interorganizational Collaboration. Human Relations. 38:1985;911-936.
9. Griffin Abbie, Hauser John R. Patterns of Communication Among Marketing, Engineering, and Manufacturing - A Comparison Between Two Product Teams. Management Science. 38:March 1992;360-373.
10. Gupta Ashok K., Raj S. P., Wilemon David The R&D Marketing Interface in High-Technology Firms. Journal of Product Innovation Management. 2:April 1985;12-24. a.
11. Gupta Ashok K., Raj S. P., Wilemon David R&D Marketing Dialogue in High-Tech Firms. Industrial Marketing Management. 14:November 1985;289-300. b.
12. Gupta Ashok K., Raj S. P., Wilemon David A Model for Studying R&D-Marketing Interface in the Product Innovation Process. Journal of Marketing. 50:April 1986;7-17.
13. Hair Joseph F. Jr., Anderson Rolph E., Tatham Ronald L., Black William C. Multivariate Data Analysis. 3:1992;MacMillian Publishing Company, New York, NY.
14. Jaworski, Bernard J., and Kohli, Ajay K.: Market Orientation: Antecedents and Consequences. Journal of Marketing 57 (July) (1993): 53-60.
15. Lawrence Paul R., Lorsch Jay W. Differentiation and Integration in Complex Organizations. Administrative Science Quarterly. 12:Winter 1967;1-47.
16. Lawrence Paul R., Lorsch Jay W. Organization and Environment. Managing Differentiation and Integration:1986;Harvard Business School Press, Boston, MA.
17. Lim Jeen-Su, Reid David A. Vital Cross-Functional Linkages with Marketing. Industrial Marketing Management. 21:1992;159-165.
18. Lorsch Jay W. Product Innovation and Organization. 1965;The MacMillan Co, New York, NY.
19. Maltz Elliot, Kohli Ajay K. Market Intelligence Dissemination Across Functional Boundaries. Journal of Marketing Research. 15:February 1996;47-61.
20. Moenaert, Rudy K., Souder, William E., DeMeyer, Arnoud, and Deschoolmeester, Dirk: R&D-Marketing Integration Mechanisms, Communication Flows, and Innovation Success. Journal of Product Innovation Management 11 (January) (1994): 31-45.
21. Narver John C., Slater Stanley F. The Effect of a Market Orientation on Business. Journal of Marketing. 54:October 1990;20-35.
22. Nunnally Jum C. Psychometric Theory. 1977;McGraw-Hill Publishing Company, New York, NY.
23. Olson, Eric M., Walker, Orville C., Jr., and Ruekert, Robert W.: Organizing for Effective Product Development: The Moderating Role of Product Innovativeness. Journal of Marketing 59 (January) (1995): 48-62.
24. Phillips, Lynn W.: Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing. Journal of Marketing Research (November 1981): 395-415.
25. Ruekert, Robert W., and Walker, Orville C., Jr.: Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence. Journal of Marketing 51 (January) (1987): 1-19.
26. Schrage Michael Shared Minds. The New Technologies of Collaboration:1990;Random House, New York, NY.
27. Schwartz H., Davis S. Matching Corporate Culture and Business Strategy. Organizational Dynamics. 10:Summer 1981;30-48.
28. Song X., Michael, Parry Mark E. R&D-Marketing Integration in Japanese High-Technology Firms. Hypotheses and Empirical Evidence Journal of the Academy of Marketing Science. 21:Spring 1993;125-133.
29. Souder, William E., Chakrabarti, A. K., Bonoma, T. V., Avery, R. W., and Cicchineeli, R. D.: An Exploratory Study of the Coordinating Mechanisms Between R&D and Marketing as an Influence on the Innovation Process. Final report to the National Science Foundation. NTIS Number PB-279-366. 1977.
30. Souder William E. Managing New Product Innovations. 1987;Lexington Books, Lexington, MA.
31. Sriram Ven, Krapfel Robert, Spekman Robert Antecedents to Buyer-Seller Collaboration. An Analysis From the Buyer's Perspective Journal of Business Research. 25:1992;303-320.
32. Tjosvold Dean Cooperative and Competitive Interdependence. Collaboration Between Departments to Serve Customers Group and Organization Studies. 13:1988;274-289.
33. Urban Glen L., Hauser John R. Design and Marketing of New Products. 2:1993;Prentice Hall, Englewood Cliffs, NJ.
34. Van de Ven Andrew H., Ferry Diane L. Measuring and Assessing Organizations. 1980;John Wiley & Sons, New York, NY.
35. Webster, Frederick E.: The Rediscovery of the Marketing Concept. Business Horizons (May-June 1988): 29-39.
36. Wind Yoram Marketing and the Other Business Functions. Research in Marketing. 5:1981;237-264.
37. Woodward Joan Industrial Organization. Theory and Practice:1965;Oxford University Press, London, England.