-
2
-
-
38249042408
-
Why major account selling works
-
2. Barrett, John, Why Major Account Selling Works. Industrial Marketing Management 15, 63-73 (1986).
-
(1986)
Industrial Marketing Management
, vol.15
, pp. 63-73
-
-
Barrett, J.1
-
3
-
-
0011507189
-
For a "Hybrid" sale force, plant the seeds early
-
June 7
-
3. Lawrence, Thomas, and Lawrence, Steven. For a "Hybrid" Sale Force, Plant the Seeds Early. Sales and Marketing Management (June 7, 1982), 57-58.
-
(1982)
Sales and Marketing Management
, pp. 57-58
-
-
Lawrence, T.1
Lawrence, S.2
-
4
-
-
0011401711
-
Manufacturer's representative or company salesman?
-
4. Gallop, Norman, Manufacturer's Representative or Company Salesman? Journal of Marketing 28, 62-63 (1964).
-
(1964)
Journal of Marketing
, vol.28
, pp. 62-63
-
-
Gallop, N.1
-
5
-
-
0011414219
-
Comment on antecendents of performance and satisfaction in a service sales force compared to an industrial sales force
-
5. Bagozzi, Richard, Comment on Antecendents of Performance and Satisfaction in a Service Sales Force Compared to an Industrial Sales Force. Journal of Personal Selling and Sales Management 6, 49-55 (1986).
-
(1986)
Journal of Personal Selling and Sales Management
, vol.6
, pp. 49-55
-
-
Bagozzi, R.1
-
6
-
-
0002162732
-
What marketers love and hate about their manufacturers' reps
-
6. Hitchcock, Earl, What Marketers Love and Hate about Their Manufacturers' Reps. Sales and Marketing Management 10, 60-65 (1984).
-
(1984)
Sales and Marketing Management
, vol.10
, pp. 60-65
-
-
Hitchcock, E.1
-
7
-
-
84950613681
-
A comparison of the impact of organization climate of the job satisfaction of manufacturer's agents and company salespeople: An exploratory study
-
May
-
7. Mahajan, Jayashree, et al., A Comparison of the Impact of Organization Climate of the Job Satisfaction of Manufacturer's Agents and Company Salespeople: An Exploratory Study. Journal of Personal Selling & Sales Management, May, 1-10 (1984).
-
(1984)
Journal of Personal Selling & Sales Management
, pp. 1-10
-
-
Mahajan, J.1
-
8
-
-
0002982960
-
Interfirm influence strategies and their application within distribution channels
-
8. Frazier, Gary L., and Summers, John O., Interfirm Influence Strategies and Their Application within Distribution Channels. Journal of Marketing 48, 43-55 (1984).
-
(1984)
Journal of Marketing
, vol.48
, pp. 43-55
-
-
Frazier, G.L.1
Summers, J.O.2
-
10
-
-
0011497030
-
-
Lexington Books, Lexington, MA
-
10. Mallen, Bruce, Principles of Marketing Channel Management: Interorganizational Distribution Design and Relations, Lexington Books, Lexington, MA, 98-116 (1977).
-
(1977)
Principles of Marketing Channel Management: Interorganizational Distribution Design and Relations
, pp. 98-116
-
-
Mallen, B.1
-
11
-
-
0001277766
-
The division of labor is limited by the extent of the market
-
11. Stigler, George J., The Division of Labor is Limited by the Extent of the Market. Journal of Political Economy 54, 185-193 ( 1951).
-
(1951)
Journal of Political Economy
, vol.54
, pp. 185-193
-
-
Stigler, G.J.1
-
12
-
-
0038949384
-
-
Allyn & Bacon, Boston
-
12. Kerin, Roger, and Peterson, Robert, Strategic Marketing Problems: Cases and Comments, Allyn & Bacon, Boston, 68-87 (1983).
-
(1983)
Strategic Marketing Problems: Cases and Comments
, pp. 68-87
-
-
Kerin, R.1
Peterson, R.2
-
13
-
-
0011453151
-
How to find the manufacturers' rep who'll really work for you
-
June
-
13. Washburn, Stewart A., How to Find the Manufacturers' Rep Who'll Really Work for You. Business Marketing, June, 82-89 (1983).
-
(1983)
Business Marketing
, pp. 82-89
-
-
Washburn, S.A.1
-
14
-
-
0011406719
-
Improving the productivity of your manufacturers' representatives
-
14. Krause, William, Improving the Productivity of Your Manufacturers' Representatives. SAM Advanced Management Journal 50, 32-36 (1985).
-
(1985)
SAM Advanced Management Journal
, vol.50
, pp. 32-36
-
-
Krause, W.1
-
15
-
-
0011501856
-
How good are factory reps?
-
March
-
15. Sharer, R.W., How Good Are Factory Reps? Industrial Design, March, 54-55 (1985).
-
(1985)
Industrial Design
, pp. 54-55
-
-
Sharer, R.W.1
-
16
-
-
0011451766
-
Keeping manufacturer's reps motivated
-
November
-
16. Weaver, Donna, Keeping Manufacturer's Reps Motivated. Business Marketing, November, 128-130 (1985).
-
(1985)
Business Marketing
, pp. 128-130
-
-
Weaver, D.1
-
17
-
-
0011406962
-
Make sure you are ready for reps
-
January 13
-
17. Reinhart, Tom, Make Sure You Are Ready for Reps. Sales and Marketing Management (January 13, 1986), 17.
-
(1986)
Sales and Marketing Management
, pp. 17
-
-
Reinhart, T.1
-
20
-
-
0002538209
-
A general model for understanding channel member behavior
-
Winter
-
20. Robicheaux, Robert A., and El-Ansary, Adel I., A General Model for Understanding Channel Member Behavior. Journal of Retailing 52, 13-94 (Winter 1975-76).
-
(1975)
Journal of Retailing
, vol.52
, pp. 13-94
-
-
Robicheaux, R.A.1
El-Ansary, A.I.2
-
21
-
-
0001462848
-
Determinants of interorganizational relationships: Integration and future direction
-
21. Oliver, Christine, Determinants of Interorganizational Relationships: Integration and Future Direction. Academy of Management Review 2, 15, 241-265 (1990).
-
(1990)
Academy of Management Review
, vol.2-15
, pp. 241-265
-
-
Oliver, C.1
-
22
-
-
0002672359
-
A model of distributor firm and manufacturer firm working partnerships
-
22. Anderson, James C., and Narus, James A., A Model of Distributor Firm and Manufacturer Firm Working Partnerships. Journal of Marketing 54, 42-58 (1990).
-
(1990)
Journal of Marketing
, vol.54
, pp. 42-58
-
-
Anderson, J.C.1
Narus, J.A.2
-
23
-
-
0002508836
-
The role of dependence balancing in safeguarding transaction-specific assests in conventional channels
-
23. Heide, Jan B., and John, George, The Role of Dependence Balancing in Safeguarding Transaction-Specific Assests in Conventional Channels. Journal of Marketing 52, 20-35 (1988).
-
(1988)
Journal of Marketing
, vol.52
, pp. 20-35
-
-
Heide, J.B.1
John, G.2
-
24
-
-
0011498971
-
Apple Computer, Inc
-
Roger Kerin and Robert Peterson, Allyn & Bacon, Boston
-
24. Rich, Stuart U., Apple Computer, Inc., in Strategic Marketing Problems: Cases and Comments, Roger Kerin and Robert Peterson, Allyn & Bacon, Boston, 1983, pp 68-87.
-
(1983)
Strategic Marketing Problems: Cases and Comments
, pp. 68-87
-
-
Rich, S.U.1
-
25
-
-
0011450481
-
Apple-polishing the dealer
-
September 10
-
25. Taylor, Thayer, Apple-Polishing the Dealer. Sales and Marketing Management (September 10, 1984), 47-50.
-
(1984)
Sales and Marketing Management
, pp. 47-50
-
-
Taylor, T.1
-
26
-
-
0003643394
-
-
Prentice-Hall, New York
-
26. Abell, Derek F., and Hammond, John S., Strategic Market Planning, Prentice-Hall, New York, 1975, pp 173-180.
-
(1975)
Strategic Market Planning
, pp. 173-180
-
-
Abell, D.F.1
Hammond, J.S.2
|