Agency perceptions and practices on global IMC

Journal of Advertising Research

Volumn 39, Issue 1, 1999, Pages 7-20

  Gould, Stephen J ^a   Lerman, Dawn B ^a   Grein, Andreas F ^a  

^a CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040526589     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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