How advertising works on the WWW: Modified elaboration likelihood model

Journal of Current Issues and Research in Advertising

Volumn 21, Issue 1, 1999, Pages 34-50

  Cho, Chang Hoan ^a  

^a UNIVERSITY OF NEBRASKA LINCOLN   (United States)

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EID: 85023885825     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.1999.10505087     Document Type: Article

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