Measures of perceived interactivity: An exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity

Journal of Advertising

Volumn 31, Issue 3, 2002, Pages 29-42

  McMillan, Sally J ^a   Hwang, Jang Sun ^a  

^a UNIVERSITY OF TENNESSEE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040669518     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2002.10673674     Document Type: Article

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