Counterfactual Thinking and Advertising Responses

Journal of Consumer Research

Volumn 28, Issue 4, 2002, Pages 650-658

  Krishnamurthy, Parthasarathy ^a   Sivaraman, Anuradha ^a  

^a UNIVERSITY OF HOUSTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036110336     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/323736     Document Type: Article

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