Re-surfing w 3 : Research perspectives on marketing communication and buyer behaviour on the worldwide web

International Journal of Advertising

Volumn 15, Issue 4, 1996, Pages 287-301

  Berthon, Pierre ^a   Pittb, Leyland ^b   Watson, Richard T ^b  

^a UNIVERSITY OF READING   (United Kingdom)

^b UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0003464941     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1996.11104660     Document Type: Article

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