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Winer, R. S., Deighton, J., Gupta, S., Johnson, E. J., Mellers, B., Morwitz, V. G., O'Guinn, T., Rangaswamy, A., & Sawyer, A. G. (1997). Choice in computer-mediated environments. Marketing Letters, 8, 287-296.
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(1997)
Marketing Letters
, vol.8
, pp. 287-296
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Winer, R.S.1
Deighton, J.2
Gupta, S.3
Johnson, E.J.4
Mellers, B.5
Morwitz, V.G.6
O'Guinn, T.7
Rangaswamy, A.8
Sawyer, A.G.9
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