Automatic and strategic processes in advertising effects

Journal of Marketing

Volumn 60, Issue 4, 1996, Pages 88-101

  Grunert, Klaus G ^a  

^a NONE

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[No Author keywords available]

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EID: 0030520679     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.2307/1251903     Document Type: Article

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