An experimental investigation of internet advertising and the elaboration likelihood model

Journal of Current Issues and Research in Advertising

Volumn 23, Issue 2, 2001, Pages 53-72

  Karson, Eric J ^a   Korgaonkar, Pradeep K ^b  

^a FLORIDA ATLANTIC UNIVERSITY   (United States)

^b GEORGIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 3042667382     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2001.10505120     Document Type: Article

References (40)

1. Agarwal, Ritu and Elena Karahanna (2000), "Time Flies When You're Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage," MIS Quarterly, 24 (December), 665-694.
2. Areni, Charles S. and Richard J. Lutz (1988), "The Role of Argument Quality in the Elaboration Likelihood Model," in Michael J. Houston (ed.), Advances in Consumer Research., Vol. 15, Provo, UT: ACR, 197-203.
3. Burke, Raymond R. (1997), "Do You See What I See? The Future of Virtual Shopping," Journal of the Academy of Marketing Science, 25 (Fall), 352-360.
4. Bruner, Gordon C. and Anand Kumar (2000), "Web Commercials and Advertising Hierarchy-of-Effects," Journal of Advertising Research, 40 (January/April), 35-42.
5. Celsi, Richard L. and Jerry C. Olson (1988), "The Role of Involvement and Attention in Comprehension Processes," Journal of Consumer Research, 15 (September), 210-224.
6. Cho, Chang-Hoan (1999), "How Advertising Works on the WWW: Modified Elaboration Likelihood Model," Journal of Current Issues and Research in Advertising, Spring, 33-50.
7. Deighton, John (1997), "Commentary on 'Exploring the Implications of the Internet for Consumer Marketing,'" Journal of the Academy of Marketing Science, 25 (Fall), 347-351.
8. Ducoffe, Robert H. (1998) "Advertising Value and Advertising on the Web," Journal of Advertising Research, 36 (5) 21-35.
9. Dunham, Richard S. (1999), "Across America, A Troubling 'Digital Divide,"' Business Week, August 2,40.
10. Eagly, Alice H. and Shelly Chaiken (1993), The Psychology of Attitudes, Orlando, FL: Harcourt Brace & Company.
11. eMarketer (1999), http://www.emarketer.com/estats/quickstats.html
12. eMarketer (2000a), "eStats," http://www.emarketer.com/estats/welcome.html, May 22.
13. eMarketer (2000b), "eStats," http://www.emarketer.com/estats/welcome.html, June 26.
14. Hoffman, Donna L. and Tomas P. Novak (1996), "Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations," Journal of Marketing, 60 (July), 550-68.
15. Kahle, Lynn R. and Pamela M. Homer (1985), "Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective," Journal of Consumer Research, 11 (March), 954-961.
16. Khermouch, Gerry and Tom Lowry (2001), "Commentary: The Future of Advertising," Business Week, March 26,138.
17. Korgaonkar, Pradeep K. and Lori D. Wolin (1999), "A Multivariate Analysis of Web Usage," Journal of Advertising Research, 39 (March/April), 53-68.
18. Maclnnis, Deborah J. and Bernard J. Jaworski (1990), "Two Routes to Persuasion Models in Advertising: Review, Critique, and Research Directions," in Review of Marketing, Volume 4, Valerie A. Zeithaml (ed.), Chicago, IL: American Marketing Association.
19. MacKenzie, Scott B., Richard J. Lutz, and George E. Belch (1986), "The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations," Journal of Marketing Research, 13 (May), 130-143.
20. Miniard, Paul W. (1997), personal telephone conversation, April 15.
21. MacKenzie, Scott B., Sunil Bhatla, and Randall L. Rose (1990), "On the Formation and Relationship of Ad and Brand Attitudes: An Experiment and Causal Analysis," Journal of Marketing Research, 27 (August), 290-303.
22. MacKenzie, Scott B., Sunil Bhatla, Kenneth R. Lord, Peter R. Dickson, and H. Rao Unnava (1991), "Picture-based Persuasion Processes and the Moderating Role of Involvement," Journal of Consumer Research, 18 (June), 92-107.
23. MacKenzie, Scott B., Deepak Sirdeshmukh, and Daniel E. Innis (1992), "Peripheral Persuasion and Brand Choice," Journal of Consumer Research, 19 (September), 226-239.
24. Monroe, Kent (1994), "Editorial," Journal of Consumer Research, 20 (March), i-iii.
25. Ostrom, Amy and Dawn lacobucci (1995), "Consumer Trade-Offs and the Evaluation of Services," Journal of Marketing, 59 (January), 17-28.
26. Peltier, James W., Barbara Mueller, and Richard G. Rosen (1992), "Direct Response versus Image Advertising: Enhancing Communication Effectiveness Through an Integrated Approach," Journal of Direct Marketing, 6 (Winter), 40-48.
27. Peterson, Robert T., Sridhar Balasubramanian, and Bart J. Bronnenberg (1997), "Exploring the Implications of the Internet for Consumer Marketing," Journal of the Academy of Marketing Science, 25 (Fall), 329-346.
28. Petty, Richard E. and John T. Cadoppo (1984), "The Effects of Involvement on Responses to Argument Quantity and Quality: Central and Peripheral Routes to Persuasion," Journal of Personality and Social Psychology, 46,69-81.
29. Petty, Richard E. and John T. Cadoppo (1986), Communication and Persuasion: Central and Peripheral Routes to Attitude Change, New York: Springer-Verlag.
30. Petty, Richard E. and Robert Goldman (1981), "Personal Involvement as a Determinant of Argument-Based Persuasion," Journal of Personality and Social Psychology, 41,847-855.
31. Petty, Richard E. and and David Schumann (1983), "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, 19 (September), 135-146.
32. Petty, Richard E. and, Duane T. Wegener, Leandre R. Fabrigar, Joseph R. Priester, and John T. Cadoppo (1993), "Conceptual and Methodological Issues in the Elaboration Likelihood Model of Persuasion: A Reply to the Michigan State Critics," Communication Theory, 3 (November), 336-363.
33. Pham, Michel Tuan (1996), "Cue Representation and Selection Effects of Arousal on Persuasion," Journal of Consumer Research, 22 (March), 373-87.
34. Schumann, David W., Richard E. Petty, and D. Scott Clemons (1990), " Predicting the Effectiveness of Different Strategies of Advertising Variation: A Test of the Repetition-Variation Hypotheses," Journal of Consumer Research, 17 (September), 1921-202.
35. Schwartz, Evan I. (1997), Webnomics, Broadway Book, Dell Publishing.
36. Sheth, Jagdish N. and Rajendra S Sisodia (1997), "Consumer Behavior in the Future," in Electronic Marketing and the Consumer, Robert A. Peterson (ed.), 17-38, Thousand Oaks, CA: Sage Publications.
37. Testerman, Joshua O., Thomas Kuegler, and Paul J. Dowling, Jr. (1996), Web Advertising and Marketing, Rocklin, CA: Prima Publishing.
38. Wall Street Journal (1997), "Who's Buying—and What?" The Wall Street Journal, March 27, B6.
39. Wright, Peter (1980), "Message-Evoked Thoughts: Persuasion Research Using Thought Verbalizations," Journal of Consumer Research, 7 (September), 151-175.
40. Zeithaml, Valerie A (1981), "How Consumer Evaluation Processes Differ Between Goods and Services," in Marketing of Services, James H. Donnelly and William R. George, eds. Chicago: American Marketing Association, 186-89.