Internet advertising vs. Traditional advertising: The current situation

Journal of Promotion Management

Volumn 6, Issue 1-2, 2001, Pages 3-17

  Markham, Scott ^a,b   Gatlin Watts, Rebecca ^c,d   Bounds, William ^b,e  

^a UNIVERSITY OF ARKANSAS   (United States)

^b UNIVERSITY OF CENTRAL ARKANSAS   (United States)

^c TEXAS A AND M UNIVERSITY   (United States)

^d UNIVERSITY OF CENTRAL ARKANSAS   (United States)

^e UNIVERSITY OF MISSISSIPPI   (United States)

Author keywords

Advertising; Audience measurement; Demographics; Internet

Indexed keywords

EID: 85016703551     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v06n01_02     Document Type: Article

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