Comparing the effectiveness of the Web site with traditional media

Journal of Advertising Research

Volumn 38, Issue 5, 1998, Pages 44-51

  Leong, Elaine K F ^a   Huang, Xueli ^a   Stanners, Paul John ^b  

^a EDITH COWAN UNIVERSITY   (Australia)

^b Webmate ^*

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0004824456     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Review

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