Understanding configurations of relational attractiveness of the customer firm using fuzzy set QCA

Journal of Business Research

Volumn 68, Issue 3, 2015, Pages 723-734

  Tóth, Zsófia ^a   Thiesbrummel, Christoph ^b   Henneberg, Stephan C ^c   Naudé, Peter ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b UNIVERSITY OF PADERBORN   (Germany)

^c QUEEN MARY UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

Customer attractiveness; Fuzzy sets; Qualitative comparative analysis (QCA); Relational attractiveness; Relationship development

Indexed keywords

EID: 85028134142     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2014.07.010     Document Type: Article

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