Measuring and managing the essence of a brand personality

Marketing Letters

Volumn 17, Issue 3, 2006, Pages 181-192

  Van Rekom, Johan ^a   Jacobs, Gabriele ^a   Verlegh, Peeter W J ^a  

^a ERASMUS UNIVERSITY   (Netherlands)

Author keywords

Branding; Positioning

Indexed keywords

EID: 33744917233     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-006-5362-5     Document Type: Article

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