Achieving accuracy, generalization-to-contexts, and complexity in theories of business-to-business decision processes

Industrial Marketing Management

Volumn 42, Issue 3, 2013, Pages 382-393

  Woodside, Arch G ^a   Baxter, Roger ^b  

^a BOSTON COLLEGE   (United States)

^b AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

Author keywords

Business to business relationship; Case study research; Degrees of freedom analysis; Ethnographic decision tree model; Fuzzy set qualitative comparative analysis

Indexed keywords

EID: 84877796632     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2013.02.004     Document Type: Article

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