Measuring customer attractiveness

Industrial Marketing Management

Volumn 41, Issue 8, 2012, Pages 1241-1248

  La Rocca, Antonella ^a   Caruana, Albert ^b,c   Snehota, Ivan ^a  

^a UNIVERSITY OF LUGANO   (Switzerland)

^b UNIVERSITY OF MALTA   (Malta)

^c UNIVERSITY OF BOLOGNA   (Italy)

Author keywords

Business relationships; Customer attractiveness; Customer portfolio models; Customer value; Measure development

Indexed keywords

EID: 84870365492     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2012.10.008     Document Type: Article

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