Market orientation, internal process, and external network: A qualitative comparative analysis of key decisional alternatives in the new service development

Decision Sciences

Volumn 40, Issue 3, 2009, Pages 601-625

  Ordanini, Andrea ^a   Maglio, Paul P ^b  

^a BOCCONI UNIVERSITY   (Italy)

^b IBM ALMADEN RESEARCH CENTER   (United States)

Author keywords

And service dominant logic; Fuzzy sets; Hotels; Market orientation; New service development; Qualitative comparative analysis

Indexed keywords

EID: 70449843347     PISSN: 00117315     EISSN: 15405915     Source Type: Journal    
DOI: 10.1111/j.1540-5915.2009.00238.x     Document Type: Article

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