The drivers of customer attractiveness, supplier satisfaction and preferred customer status: A literature review

Industrial Marketing Management

Volumn 41, Issue 8, 2012, Pages 1194-1205

  Hüttinger, Lisa ^a   Schiele, Holger ^a   Veldman, Jasper ^a  

^a UNIVERSITY OF TWENTE   (Netherlands)

Author keywords

Customer attractiveness; Preferential treatment by suppliers; Preferred customer status; Supplier satisfaction

Indexed keywords

EID: 84870316368     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2012.10.004     Document Type: Article

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