Dealing with challenges to methodological pluralism: The paradigm problem, psychological resistance and cultural barriers

Industrial Marketing Management

Volumn 62, Issue , 2017, Pages 150-159

  Midgley, Gerald ^a,b,c,d,e   Nicholson, John D ^f   Brennan, Ross ^g  

^a UNIVERSITY OF HULL   (United Kingdom)

^b MÄLARDALEN UNIVERSITY   (Sweden)

^c VICTORIA UNIVERSITY OF WELLINGTON   (New Zealand)

^d UNIVERSITY OF CANTERBURY   (New Zealand)

^e UNIVERSITY OF QUEENSLAND   (Australia)

^f SHEFFIELD HALLAM UNIVERSITY   (United Kingdom)

^g UNIVERSITY OF HERTFORDSHIRE   (United Kingdom)

Author keywords

Critical systems thinking; Industrial marketing methods; Methodological pluralism; Mixed methods; Multimethodology; Paradigm incommensurability

Indexed keywords

EID: 84991253466     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2016.08.008     Document Type: Article

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