Improving relevance in B2B research: Analysis and recommendations

Journal of Business and Industrial Marketing

Volumn 29, Issue , 2014, Pages 601-609

  Brennan, Ross ^a   Tzempelikos, Nektarios ^b   Wilson, Jonathan ^b  

^a UNIVERSITY OF HERTFORDSHIRE   (United Kingdom)

^b ANGLIA RUSKIN UNIVERSITY   (United Kingdom)

Author keywords

Business to business marketing; Managerial relevance; Market research

Indexed keywords

EID: 84916879643     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/JBIM-09-2013-0201     Document Type: Article

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