Paradigmapping marketing theory

European Journal of Marketing

Volumn 38, Issue 9-10, 2004, Pages 1057-1064

  Lowe, Sid ^a   Carr, Adrian N ^b   Thomas, Michael ^c  

^a KINGSTON UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF WESTERN SYDNEY   (Australia)

^c UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Epistemology; Marketing theory

Indexed keywords

EID: 33947679157     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410548861     Document Type: Review

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