Theory map of business marketing: Relationships and networks perspectives

Industrial Marketing Management

Volumn 42, Issue 3, 2013, Pages 324-335

  Möller, Kristian ^a  

^a HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

Business networks; General theory of marketing; Marketing theory; Middle range theory; Relationship marketing

Indexed keywords

EID: 84877795356     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2013.02.009     Document Type: Article

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