Intègraphy: A multi-method approach to situational analysis

Journal of Business Research

Volumn 65, Issue 7, 2012, Pages 1073-1077

  Levy, Sidney J ^a   Kellstadt, Charles H ^b  

^a UNIVERSITY OF ARIZONA   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

Complexity; Integration; Introspection; Qualitative consumer research methods

Indexed keywords

EID: 84861577918     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.02.012     Document Type: Article

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