Challenges for B2B research relevance: A top executive perspective

Journal of Business and Industrial Marketing

Volumn 29, Issue , 2014, Pages 593-600

  Kuusela, Hannu ^a   Närvänen, Elina ^a   Saarijärvi, Hannu ^a   Yrjölä, Mika ^a  

^a TAMPERE UNIVERSITY OF TECHNOLOGY   (Finland)

Author keywords

B2B; Executives; Relevance

Indexed keywords

EID: 84916884524     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/JBIM-09-2013-0199     Document Type: Article

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