A general theory of business marketing: R-A theory, alderson, the ISBM framework, and the IMP theoretical structure

Industrial Marketing Management

Volumn 42, Issue 3, 2013, Pages 283-293

  Hunt, Shelby D ^a  

^a TEXAS TECH UNIVERSITY   (United States)

Author keywords

Competition; General theory; IMP; ISBM; R A theory

Indexed keywords

EID: 84877833416     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2013.02.002     Document Type: Article

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