Beyond incommensurability? Empirical expansion on diversity in research

European Journal of Marketing

Volumn 39, Issue 3-4 SPEC. ISS., 2005, Pages 272-293

  Davies, Andrea ^a   Fitchett, James A ^b  

^a UNIVERSITY OF LEICESTER   (United Kingdom)

^b UNIVERSITY OF NOTTINGHAM   (United Kingdom)

Author keywords

History; Market research methods

Indexed keywords

EID: 18844375852     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510581773     Document Type: Article

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