The mix of qualitative and quantitative research in major marketing journals, 1993-2002

European Journal of Marketing

Volumn 41, Issue 1-2, 2007, Pages 58-70

  Hanson, Dallas ^a   Grimmer, Martin ^a  

^a UNIVERSITY OF TASMANIA   (Australia)

Author keywords

Market research; Qualitative research; Quantitative methods; Research methods

Indexed keywords

EID: 33847099062     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560710718111     Document Type: Article

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