Editorial: Paradigmatic and Geographic Diversity in Marketing Theory and Practice

Journal of Marketing Management

Volumn 28, Issue 1-2, 2012, Pages 1-7

  Tadajewski, Mark ^a   Hewer, Paul ^a  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84855434598     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2011.649118     Document Type: Editorial

References (32)

1. Ajzen, I. 1991. The theory of planned behaviour. Organizational Behavior and Human Decision Processes, 50: 179-211.
2. Arnould, E.J. and Thompson, C.J. 2005. Consumer culture theory (CCT): Twenty years of research. Journal of Consumer Research, 31: 868-882.
3. Bargh, J.A. 2002. Losing consciousness: Automatic influences on consumer judgment, behavior, and motivation. Journal of Consumer Research, 29: 280-285.
4. Bauman, Z. 2001. Community: Seeking safety in an insecure world, Cambridge: Polity.
5. Boyd, H.W. and Levy, S.J. 1963. New dimension in consumer analysis. Harvard Business Review, 41: 129-140.
6. Catterall, M., Maclaran, P. and Stevens, L. 2005. Postmodern paralysis: The critical impasse in feminist perspectives on consumers. Journal of Marketing Management, 21: 489-504.
7. Chronis, A. 2008. Co-constructing the narrative experience: Staging and consuming the American Civil War at Gettysburg. Journal of Marketing Management, 24: 5-27.
8. Dichter, E. 1960. The strategy of desire, New York: Doubleday.
9. Dichter, E. 1979. Getting motivated by Ernest Dichter: The secret behind individual motivation by the man who was not afraid to ask "why"?, New York: Pergamon.
10. Enright, M. 2002. Marketing and conflicting dates for its emergence: Hotchkiss, Bartels, the 'fifties school' and alternative accounts. Journal of Marketing Management, 18: 445-461.
11. Falk, P. and Campbell, C. 1997. The shopping experience, London: Sage.
12. Hackley, C. 2009. Parallel universes and disciplinary space: The bifurcation of managerialism and social science in marketing studies. Journal of Marketing Management, 25: 643-659.
13. Harris, L.C. and Daunt, K.L. 2011. Deviant customer behaviour: A study of techniques of neutralisation. Journal of Marketing Management, 27: 834-853.
14. Kates, S.M. and Shaw-Garlock, G. 1999. The ever entangling web: A study of ideologies and discourses in advertising to women. Journal of Advertising, XXVIII: 33-49.
15. Levy, S.J. 1959. Symbols for sale. Harvard Business Review, 37: 117-124.
16. Levy, S.J. and Kellstadt, C.H. in press. Intègraphy: A multi-method approach to situational analysis. Journal of Business Research., doi:10.1016/j.jbusres.2011.02.012
17. Marsden, D. and Littler, D. 1998. Positioning alternative perspectives of consumer behaviour. Journal of Marketing Management, 14: 3-28.
18. Martineau, P. 1957. Motivation in advertising: Motives that make people buy, New York: McGraw-Hill.
19. Miller, D. 1997. "Could Shopping ever really matter". In The shopping experience, Edited by: Pasi Falk and Colin Campbell. 31-55. London: Sage.
20. Morrison, A. and Wensley, R. 1991. Boxing up or boxed in?: A short history of the Boston Consulting Group Share/Growth Matrix. Journal of Marketing Management, 7: 105-129.
21. O'Shaughnessy, J. 2009. Interpretation in social life, social science, and marketing, London: Routledge.
22. Phillips, B.J. and McQuarrie, E.F. 2002. The development, change, and transformation of rhetorical style in magazine advertisements 1954-1999. Journal of Advertising, XXXI: 1-13.
23. Ritzer, G. and Jurgenson, N. 2010. Production, consumption, prosumption: The nature of capitalism in the age of the digital 'prosumer'. Journal of Consumer Culture, 10: 13-36.
24. Tadajewski, M. 2008. Incommensurable paradigms, cognitive bias and the politics of marketing theory'. Marketing Theory, 8: 273-297.
25. Tadajewski, M. 2010a. Moving beyond paradigm and contextual parochialism in marketing theory. Marketing Theory, 10: 442-443.
26. Tadajewski, M. 2010b. Toward a history of critical marketing studies. Journal of Marketing Management, 26: 773-824.
27. Tadajewski, M. forthcoming. Character analysis and racism in marketing theory and practice. Marketing Theory,
28. Tauber, E. 1972. Why do people shop?. Journal of Marketing, 36: 46-49.
29. Taylor, F.W. 1911/1998. The principles of scientific management, London: Dover.
30. Tonks, D.G. 2002. Marketing as cooking: The return of the sophists. Journal of Marketing Management, 18: 803-822.
31. Vink, N.J. 1992. Historical perspective in marketing management, explicating experience. Journal of Marketing Management, 8: 219-237.
32. Zaltman, G. 2000. Consumer researchers: Take a hike!'. Journal of Consumer Research, 26: 423-428.