The fourth hermeneutic in marketing theory

marketing theory

Volumn 5, Issue 2, 2005, Pages 185-203

  Lowe, Sid ^a   Carr, Adrian N ^b   Thomas, Michael ^c   Watkins Mathys, Lorraine ^d  

^a KINGSTON UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF WESTERN SYDNEY   (Australia)

^c UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^d KINGSTON UNIVERSITY   (United Kingdom)

Author keywords

hermeneutics; incommensurability; marketing theory; morality; paradigmapping; relativism; wisdom

Indexed keywords

EID: 84990374548     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593105052471     Document Type: Article

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