How and why managers use conceptual devices in business-to-business research

Journal of Business and Industrial Marketing

Volumn 29, Issue 7-8, 2014, Pages 633-641

  Åge, Lars Johan ^a  

^a STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

Author keywords

Business; Business to business marketing; Managers

Indexed keywords

EID: 84916927460     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/JBIM-09-2013-0221     Document Type: Article

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