The role of place branding and image in the development of sectoral clusters: The case of Dubai

Journal of Brand Management

Volumn 23, Issue 4, 2016, Pages 383-402

  Hafeez, Khalid ^a   Foroudi, Pantea ^b   Dinnie, Keith ^b   Nguyen, Bang ^c   Parahoo, Sanjai K ^d  

^a UNIVERSITY OF WEST LONDON   (United Kingdom)

^b MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^c EAST CHINA UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

^d UNIVERSITY OF MAURITIUS   (Mauritius)

Author keywords

clusters; foreign direct investment (FDI); image; internationalizationPorter's cluster theory; place branding

Indexed keywords

EID: 84979073165     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2016.18     Document Type: Article

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