The selective nature of place branding and the layering of spatial identities

Journal of Place Management and Development

Volumn 4, Issue 2, 2011, Pages 135-147

  Boisen, Martin ^a   Terlouw, Kees ^a   Van Gorp, Bouke ^a  

^a UTRECHT UNIVERSITY   (Netherlands)

Author keywords

Brand management; Market segmentation; Place branding; Place marketing; Spatial identities

Indexed keywords

EID: 84992933457     PISSN: 17538335     EISSN: 17538343     Source Type: Journal    
DOI: 10.1108/17538331111153151     Document Type: Article

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