A destination-branding model: An empirical analysis based on stakeholders

Tourism Management

Volumn 33, Issue 3, 2012, Pages 646-661

  García, Juan A ^a   Gómez, Mar ^a   Molina, Arturo ^a  

^a UNIVERSITY OF CASTILLA LA MANCHA   (Spain)

Author keywords

Destination branding; Destination image; Destination brand equity; Stakeholder; Success Index of Triple Diamonds (SITD)

Indexed keywords

EMPIRICAL ANALYSIS; NUMERICAL MODEL; STAKEHOLDER; TOURISM DEVELOPMENT; TOURISM MANAGEMENT; TOURIST DESTINATION;

EID: 84455191883     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2011.07.006     Document Type: Article

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