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Volumn 4, Issue 1, 2011, Pages 40-52

How to catch a city? The concept and measurement of place brands

Author keywords

Brand image; Brands; Cities; Marketing strategy; Place branding

Indexed keywords


EID: 84992989928     PISSN: 17538335     EISSN: 17538343     Source Type: Journal    
DOI: 10.1108/17538331111117151     Document Type: Article
Times cited : (163)

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