Can association methods reveal the effects of internal branding on tourism destination stakeholders?

Journal of Place Management and Development

Volumn 2, Issue 1, 2009, Pages 52-69

  Wagner, Olivia ^a   Peters, Mike ^a  

^a INNSBRUCK UNIVERSITY SCHOOL OF MANAGEMENT   (Austria)

Author keywords

Austria; Brands; Stakeholder analysis; Tourism

Indexed keywords

EID: 84993046561     PISSN: 17538335     EISSN: 17538343     Source Type: Journal    
DOI: 10.1108/17538330910942807     Document Type: Article

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