Here, there, and everywhere: Place branding and gastronomical globalization in a macromarketing perspective

Journal of Macromarketing

Volumn 27, Issue 2, 2007, Pages 138-147

  Askegaard, Søren ^a   Kjeldgaard, Dannie ^a  

^a UNIVERSITY OF SOUTHERN DENMARK   (Denmark)

Author keywords

Branding; Food culture; Globalization; Marketing; Place

Indexed keywords

EID: 34248531910     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146707300068     Document Type: Article

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