Place-based brand experience, place attachment and loyalty

Marketing Intelligence and Planning

Volumn 34, Issue 3, 2016, Pages 302-317

  Cardinale, Sylvia ^a   Nguyen, Bang ^b   Melewar, T C ^c  

^a BRUNEL UNIVERSITY   (United Kingdom)

^b EAST CHINA UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

^c MIDDLESEX UNIVERSITY   (United Kingdom)

Author keywords

Brand experience; Brand loyalty; Place attachment; Place loyalty; Place based brand; Winery

Indexed keywords

EID: 84964270212     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/MIP-04-2014-0071     Document Type: Article

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