Country branding emerging from citizens’ emotions and the perceptions of competitive advantage: The case of Malaysia

Journal of Vacation Marketing

Volumn 22, Issue 1, 2016, Pages 13-28

  Che Ha, Norbani ^a   Nguyen, Bang ^b   Yahya, Wan Kalthom ^c   Melewar, T C ^d   Chen, Yeo Pei ^a  

^a UNIVERSITY OF MALAYA   (Malaysia)

^b EAST CHINA UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

^c University of Technology MARA Pahang   (Malaysia)

^d MIDDLESEX UNIVERSITY   (United Kingdom)

Author keywords

Citizenship choice; country branding; country image; country of origin; destination marketing; nation branding; place marketing

Indexed keywords

EID: 84949907638     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766715586454     Document Type: Article

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