Branding the nation: Towards a better understanding

Place Branding and Public Diplomacy

Volumn 6, Issue 2, 2010, Pages 97-103

  Fan, Ying ^a  

^a BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

nation branding; nation image management; place branding; soft power

Indexed keywords

EID: 77956319037     PISSN: 17518040     EISSN: 17518059     Source Type: Journal    
DOI: 10.1057/pb.2010.16     Document Type: Article

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