Branding places: Applying brand personality concept to cities

European Journal of Marketing

Volumn 44, Issue 9, 2010, Pages 1286-1304

  Kaplan, Melike Demirbag ^a   Yurt, Oznur ^a   Guneri, Burcu ^a   Kurtulus, Kemal ^b  

^a IZMIR UNIVERSITY OF ECONOMICS   (Turkey)

^b ISTANBUL UNIVERSITY   (Turkey)

Author keywords

Brand management; Brands; Cities; Marketing; Product differentiation

Indexed keywords

EID: 77956195615     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561011062844     Document Type: Article

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