The Intersection of Global Consumer Culture and National Identity and the Effect on Japanese Consumer Behavior

Journal of International Consumer Marketing

Volumn 27, Issue 5, 2015, Pages 364-387

  Cleveland, Mark ^a   Laroche, Michel ^b   Takahashi, Ikuo ^c  

^a UNIVERSITY OF WESTERN ONTARIO   (Canada)

^b Civil and Environmental Engineering   (Canada)

^c KEIO UNIVERSITY   (Japan)

Author keywords

Acculturation; consumer behavior; global consumer culture; globalization; Japan; national ethnic identity; structural equation modeling

Indexed keywords

EID: 84942194532     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1080/08961530.2015.1014281     Document Type: Article

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