The role of personalization, engagement, and trust in online communities

Information Technology and People

Volumn 29, Issue 3, 2016, Pages 580-596

  Kang, Minjeong ^a   Shin, Dong Hee ^b   Gong, Taeshik ^c  

^a Mokpo National University   (South Korea)

^b Sungkyunkwan University   (South Korea)

^c Hanyang University   (South Korea)

Author keywords

Behaviour; Brands; Community; Online shopping

Indexed keywords

EID: 84978168541     PISSN: 09593845     EISSN: None     Source Type: Journal    
DOI: 10.1108/ITP-01-2015-0023     Document Type: Article

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