User experience in social commerce: In friends we trust

Behaviour and Information Technology

Volumn 32, Issue 1, 2013, Pages 52-67

  Shin, Dong Hee ^a  

^a Sungkyunkwan University   (South Korea)

Author keywords

adoption; e commerce; mediating effects; moderating effects; social commerce; social marketing

Indexed keywords

ADOPTION; EXTENDED MODEL; MEDIATING EFFECT; MODERATING EFFECT; NEW FORMS; SOCIAL INFLUENCE; SOCIAL INTERACTIONS; SOCIAL MEDIA; SOCIAL SUPPORT; SUBJECTIVE NORM; THEORETICAL DEVELOPMENT; USER EXPERIENCE; USER-CENTERED;

COMMERCE; ELECTRONIC COMMERCE; SPEECH PROCESSING;

ECONOMIC AND SOCIAL EFFECTS;

EID: 84873376058     PISSN: 0144929X     EISSN: 13623001     Source Type: Journal    
DOI: 10.1080/0144929X.2012.692167     Document Type: Article

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