Brand communities embedded in social networks

Journal of Business Research

Volumn 66, Issue 2, 2013, Pages 216-223

  Zaglia, Melanie E ^a,b  

^a INNSBRUCK UNIVERSITY SCHOOL OF MANAGEMENT   (Austria)

^b UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Brand community; Brand related community; Netnography; Social identity; Social network

Indexed keywords

EID: 84870573554     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2012.07.015     Document Type: Article

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