Customizing customization: A conceptual framework for interactive personalization

Journal of Interactive Marketing

Volumn 21, Issue 2, 2007, Pages 6-25

  Miceli, Gaetano ^a,b   Ricotta, Francesco ^c   Costabile, Michele ^b,d  

^a TILBURG UNIVERSITY   (Netherlands)

^b UNIVERSITY OF CALABRIA   (Italy)

^c SAPIENZA UNIVERSITY OF ROME   (Italy)

^d BOCCONI UNIVERSITY   (Italy)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34248592379     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1002/dir.20076     Document Type: Article

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