Prospects for Personalization on the Internet

Journal of Interactive Marketing

Volumn 23, Issue 2, 2009, Pages 130-137

  Montgomery, Alan L ^a   Smith, Michael D ^b  

^a CARNEGIE MELLON UNIVERSITY   (United States)

^b CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Interactive marketing; Personalization

Indexed keywords

EID: 70149102427     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2009.02.001     Document Type: Article

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