Antecedents and consequences of online brand community participation: A conceptual framework

Journal of Internet Commerce

Volumn 9, Issue 2, 2010, Pages 127-147

  Madupu, Vivek ^a   Cooley, Delonia O ^b  

^a MISSOURI WESTERN STATE UNIVERSITY   (United States)

^b TEXAS SOUTHERN UNIVERSITY   (United States)

Author keywords

Brand consequences; Community consequences; Consciousness of kind; Online brand communities; Participation

Indexed keywords

EID: 77955344597     PISSN: 15332861     EISSN: 1533287X     Source Type: Journal    
DOI: 10.1080/15332861.2010.503850     Document Type: Article

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