The role of mutual trust in building members' loyalty to a C2C platform provider

International Journal of Electronic Commerce

Volumn 14, Issue 1, 2009, Pages 147-171

  Chen, Jin ^a   Zhang, Cheng ^b   Xu, Yunjie ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b FUDAN UNIVERSITY   (China)

Author keywords

C2C e commerce; Loyalty; Mutual trust; Platform providers; Social interaction; Trust; Trust in e commerce

Indexed keywords

EID: 70249106456     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.2753/JEC1086-4415140105     Document Type: Article

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